The Balmoral Collection

May 18, 2022

Welcome back to The Luxury Marketing Agency blog where we bring you the very latest insights and updates from our boutique digital agency. We always enjoy when our clients launch new products, there is a certain something about the creative process and bringing something new to the world that we love. In today’s article we speak with Toks Aruoture of The Baby Cot Shop about their exciting new range.

Business lady, leader, creative, designer. Motivator. There are many labels that can be pinned to the owner and founder of luxury children’s furniture company The Baby Cot Shop Toks Aruoture but none of them seem to do the inspiring lady justice. Our luxury marketing agency have had the pleasure of dealing with Toks for over 5 years, a testament to a relationship that was first borne out of business and then flourished into something more. This Summer witnesses TBCS launching their new Balmoral collection which is inspired by the Regency period and reminiscent of the faded charm of the Highland Estates of the 19th Century. Befitting of a company renowned for their luxury products and relationship based service, the new offerings represent and showcase the skill of handcrafted, timeless design that truly inspires. The Balmoral cot, born of royal romance, is in the parchment colour of Queen Victoria's recording of the foundation stone being laid. Most particularly, the grain can be seen, hinting at the evocative solid beech wood underneath.

This is next level nursery furniture at its highest quality, designed by us at The Baby Cot Shop, and made in Europe. Delightful details can be found in the crown and drape features which adds gravitas.  Te cot can be finished with choices of internal and external upholstery in a variety of soft, soothing and comforting finishes. 

 This statement piece can be used for successive generations as their first beautiful cot, converting to a bed up until 5 years of age allowing each owner to create a legacy for their family. 

 On the new cot, Toks say, “For me our latest design is a real labour of love that we hope both clients new and old will enjoy. Being a British brand and one that is proud of our own heritage, we wanted to channel the luxuries of the United Kingdom and Balmoral, with its royal lineage, was the perfect source of inspiration.”

 

All at our luxury digital marketing agency would like to thank Toks and the team for sharing their latest new product with us and wish them all the best for the launch. To discuss any of your digital marketing requirements, contact our team via hello@theluxurymarketingagency.com or call +44(0) 7835 233607. 

Interested in working together?

Let's chat.

get in touch