According to the world’s biggest search engine, the noun tenacity can be defined as:
tenacity
/tɪˈnasɪti/
The quality or fact of being very determined; determination.
"you have to admire the tenacity of these two guys"
Within business there are many factors that can contribute to what can be demanded as success. However, one of the most important, and often recurring when we look at interviews with great business leaders, is that of tenacity. In other words, grit, determination, hanging in there, tenacity is the quality of perseverance. For many organisations, it is this quality that can determine the difference between failure and success and can be the catalyst for growth. Our luxury digital agency has the pleasure to work with many experts within their industries. Respected by both clients and their peers, we enjoy lending our own expertise and learning from our own client’s successes,
Living in a world where both individuals and businesses are focused on a quick fix, immediate returns and unsustainable growth tenacity is an old-fashioned concept it seems. One of the most demanding and important aspects of business is long-term focus, consistency and determination.
As Director and Founder, I am delighted to say that our luxury marketing agency - whether in PPC, SEO or website design - has a talented group of individuals whose creativity and tenacity is a joy to work with and certainly benefits our clients. Reflecting on these values and qualities (tenacity in particular) I have detailed 5 key points that complement a tenacious attitude and can be the springboard for growth both personally and professionally.
It's a marathon not a sprint..
Many of us overestimate what we can do in a year and underestimate what we can achieve in 5-10 years. Of course, the present is the most important and requires our focus and attention yet it is equally, and even more vital, that we contextualise where present efforts will take us. Remembering that sustained growth, that the bigger picture is important and that all of our present efforts make up our long term future is a key in being able to create a business that can grow steadily. Working towards our goals, our sales, our client experiences we must remember that Rome wasn’t built in a day and ensure that we create the solid foundation required for a long term, healthy and happy business.
Plan, review. Rinse, repeat.
Imagine that you are embarking on a journey to the deepest, coldest part of Antarctica. Before setting off supplies are checked, equipment double checked and crew triple checked. As the journey takes place each detail, from food stores to longitude, is religious noted and reviewed. Each day the seemingly insurmountable task is broken down into gradual steps and, slowly but surely, the ship moves forward towards its destination. Planning and reviewing require commitment and tenacity. Having the courage to check in, to assess progress and to build an effective strategy to ensure efficiency and progress is key.
Changing course.
Not all journeys are smooth. However, the most successful companies ride out these bumps and are not afraid to make changes to their course. Here, candour, steadfastness (both subsets of tenacity) can help a team and organisation to evolve, to grow and to not be afraid of making changes when they are needed.
Communication.
Communication is one of the most important aspects of business - whether internally amongst teams or to clients. It can cement an organisation or disrupt. It promotes managerial efficiency and induces the human elements in an organisation to develop a spirit of cooperation.The smooth and efficient functioning of an enterprise entirely depends upon the effectiveness of the system of communication. It is the very heart of the process of organising. It provides the necessary basis of direction and leadership. It actuates people to action in accordance with the desires of the management. Without proper communication, performance and achievements of the goals may not be possible. It is essential to secure cooperation between any two persons. Communication is a form of tenacity, of the belief that through the relationships we create and nurture our goals as individuals and the collective can be met.
Rewards .
How often do you reward yourself? What does a reward look like to you and your team? How often do you reward your clients? At the heart of a reward is acknowledgement. Acknowledging our own successes, the value that our team provides and the meaning that they bring to our lives is a crucial element of fostering tenacity. Tenacity requires reminders. Of realising where we are and celebrating our accomplishments which, in turn, can be the fel to achieve further endeavours.
What does tenacity mean to you? How do you describe and implement it? For further details on any of our luxury digital marketing agency in London and how we can help your brand and business, contact our boutique team via hello@theluxurymarketingagency.com
