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Are you looking to buy Banksy original Banksy paintings or do you what to duns the very best Banksy signed prints for sale? Look no further than Andipa Gallery. Founded in 1967, the Knightsbridge gallery has assisted generations of clients across the world to acquire the very best Banksy art. Owned by the same family and operating from the same townhouse, Director Acoris Andipa is known for their discreet and tailored approach to purchasing art.
Whether advising high networth individuals, assisting art funds or helping collectors to acquire rare and important works, Mr. Andipa has embraced the possibility of exploring how the internet and modern marketing methods can help his gallery reach new clients through an innovative approach.
“How people interact and buy art nowadays is very different to how it was when I began many years ago. Firstly, and this isn’t unique to the art world, there is greater amount of plates within our industry meaning that competition is certainly fiercer. With that, it allows for innovation as galleries try to both stand out and offer new ways for collectors to engage. SEO has been a driving factor in our multi-channel approach to meeting the expectations of new clients in this digital age and we see many new clients finding us through Google. On top of this, social media, paid ads and email marketing are all employed at different times within the buying cycle. By using data and analytics which digital marketing allows for to such a great deal, we are able to really understand how our collectors interact with us and respond to their needs.”
“The digital area is an exciting time to be working in and our gallery, with the help of the Luxury Marketing Agency, are embracing these possibilities. For me as we see an increasing shift in clients finding Andipa online, predominantly after Covid, by being able to react to their needs and expectations through highly curated, interactive offerings excites me.”
“What excited me in particular about digital marketing, specifically luxury digital marketing, is how our offerings can be highly targeted to each client. From interacting on one of our websites or through a social media channel, we are able to understand our visitors better and tailor our inventory better to them.”
“I think as the shift to online continues, including a reduction in footfall traffic which is seen across the UK, we will see even further targeting and refinement of how data can be incorporated to be able to offer more bespoke offerings. I’m excited to see how this moves forward - art has been dealt for centuries and it feels like now its full potential is close to be realised!”
On behalf of all at our luxury digital marketing agency, we would like to thank all at Andipa Gallery and Acoris for taking the time to speak with us.
