2021 saw even more businesses develop their online marketing strategy and infrastructure as a response to the global pandemic. Whilst focus had been growing year on year for further digital activities, the pandemic caused a seismic shift in how businesses interacted with their clients online. Our luxury digital marketing agency supported clients across a range of creative industries to enable and enact the change they needed to share the experience of interacting with their brand in the digital realm. Central to our strategy is SEO (Search Engine Optimisation) which continues to be a cornerstone within digital.
Our checklist will lead you step-by-step to develop and check your SEO strategy to help you create an efficient, effective and scalable SEO strategy to convert searches into sales.
Back to Basics…
It is no secret that many factors influence how well a website performs within search engines. Developing a website and understanding these factors in order to build an efficient and effective campaign is vital to best place a business within an SEO capacity. Our luxury seo agency help to bring your campaigns to life to generate scalable, targeted traffic that converts. How do we do this? Below we share a few of our secrets.
Understand your buyer
One of the most important and widely overlooked techniques for developing a strong digital marketing campaign is to develop and mentally build a “Perfect Buyer” for the company’s product or service. This is the hypothetical person who would purchase from the company every time.
Who uses the product? What demographics do they fit into? Why do they want this service?
By recognising the perspective and specific view of that one Perfect Buyer, it becomes easier to design and develop circumstances that will take their search results from browsing to buying.
Market Research
Analysing and understanding the competition is of the utmost importance when understanding both buyer and how to position your brand. Benchmarking against the competition, in particular, enables one to judge the success of a campaign (amongst other metrics) and can also help recognise opportunities and new angles to explore. Not only is 2022 a great chance to review one’s own marketing but also to audit your competition’s digital marketing approach. Learn what they are doing, look for gaps in their strategies, and improve your website and marketing efforts to edge them out online.
Keyword Research
What is a keyword? Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries.". Line up what your Perfect Buyer wants with keywords that strengthen and call in your brand identity and integrate this across the landing pages of your website through your on page SEO.
A website is more than the sum of its parts…
Track Your Traffic
Install plugins and utilise the backend dashboards of the site host to continually analyse site traffic. This includes more than just how many visitors a page sees. It shows where the visitor came from, which link they used to get there, what times and locations brought the most traffic and other useful information for tracking the effectiveness of a company’s marketing campaign. Google Analytics is a free and powerful tool for tracking your website traffic.
Mobile Sites
One of the biggest little things a company can do to increase its rank in search engine results is to include an optimised mobile site for interacting on mobile devices including tablets and mobile phones. Indeed, in July 2019 Google rolled out its mobile first indexing meaning that it ranks the performance of mobile websites over their desktop counterparts. Through responsive design (meaning that your website will resize itself to fit on all devices) you can ensure that you are not only showcasing your company to the best of your ability but also ticking the important SEO box for Google.
Prepare your written content strategy…
Having a regularly updated blog with new and interesting content is a great way to engage with your audience and keep the search engines ranking you effectively. Your blog should be built as a resource for your potential customers. You can showcase previous work or projects, speak about recurring problems that people need to be solved, or simply be a place for people to catch up on industry news. Just keep in mind that the content needs to be engaging and interesting for people to actually read it.
Are you looking for a luxury digital marketing agency in London? For over five years our team have helped high-end brands across fashion, art, design and jewellery to share their stories online and to fulfil their digital potential. Say hello to our team via hello@theluxurymarketingagency.com to discuss any of your digital marketing requirements.
