As one of the UK’s most established luxury digital marketing agencies, we seek to build a great rapport with our clients. We firmly believe that by understanding a brand on a personal level we can build great success on a professional level. Andipa are one such example. For over 50 years the Knightsbridge gallery have assisted generations of clients from across the world to acquire the very best art. Known for Banksy, since 2005 the gallery have been at the forefront of the secondary Banksy market and have curated museum exhibitions across the world.
Dedicated to prints, lithographs and etchings the latest venture, Andipa Editions, captures the rich history of the business with a modern approach to digital marketing. From Banksy to Warhol, Hirst to Hockney Andipa Editions specialises in contemporary prints from established and exciting artists. The contemporary art gallery in London’s new venture sees the business refocus and refine its digital offerings and, supported by TLMA, bring their illustrious history, heritage and service into the digital era.
The new website aesthetically has its strong roots in the classic, soft colour scheme and palette within the brand’s identity. Sleek and modern, it is build on the ArtLogic platform which enables the team at Andipa to not only easily update the front end of the site but to manage their database, enquiries and sales pipeline. The all in one solution was chosen to give granular control over the client facing content and to maximise the fully integrated sales and marketing tools that ArtLogic allows for.
On the new website, Director Acoris Andipa says, “We are delighted to launch this new era of our gallery and showcase our excellent selection of prints to the world. Our approach is firmly rooted in our desire to offer our clients an excellent experience and the new digital touchpoints developed by The Luxury Marketing Agency will enable us to do so. Whether you are looking to buy unsigned/signed Banksy prints or explore beautiful Grayson Perry etchings, our new website enables collectors to not only find the works they want but also to spend time on the site through our engaging and exciting content. We are in the process of digitalising our exhibitions and shows as well as, with the help of the TLMA team, add interesting content and guides for all of our artists. We want to transmit the feeling and experience of our gallery and our new website is the perfect platform to do so.”
As we, excitedly, begin to map out the second stage of the marketing and content strategy, we look forward to continuing to work with the gallery. 2021 will see a continuation of both an seo and social media strategy that will dovetail into the gallery’s business plan.
With face-to-face meetings now a thing of the past and our teams working remotely, our luxury digital marketing agency will continue to support all of our clients adapting and growing to a new way of doing business. For more information and to discuss your marketing and brand requirements, contact our team via hello@theluxurymarketingagency.com
