A new year means new goals and new business. Growing leads and attracting new clients needs a new digital strategy, but choosing the right initiatives to pursue can be daunting. Our luxury digital marketing agency are here to help simplify things as we share an easy to follow checklist of must-have digital marketing ideas for 2023.
Examine your current strategy
Before you choose new strategies or complement new ideas, it is important tot ake the time to review the current strategy, objectives and how they are performing. By reviewing current performance and what is working or what needs improving, we can set a baseline for the year ahead and measure our successes. Likewise, take the opportunity to explore how competitors are performing. And examine what are some strengths that set you apart from competitors? Are there new technologies, competitors or business models hitting the market that could compete with your offerings? Is there a population or demographic you haven’t reached yet that could benefit from your services? These are just a few questions to help guide your analysis and select the best initiatives for your businesses’ needs.
Website review
A well-designed website is an essential part of being a digital marketing experience. Not only does it form the end goal, e.g driving visitors via SEO, PPC or Social media - but it is also your physical preferences on the internet that acts as a store, calling card and information/resource hub. Kick off your 2023 digital marketing strategy by taking an analytical look at your website. Are your services clearly displayed? Do you have ample informational content to help drive traffic? Does UX flow help guide visitors to specific areas of the website?
Content Review
As a leading luxury SEO agency, our experienced team specialise in driving organic visitors to websites. Understanding and building a firm and engaging content strategy is key to rising up the ranks and dominating the SERPs. Timely and relevant content is vital to the success of your digital strategy and keeps your website fresh and up-to-date. Google favours websites that are regularly updated, so adding new pages and content relevant to your industry and visitors interests is of great importance. Dividing content into audience segmentation and where they sit within the buying cycle is a great way to doubly engage and target a wide spread of clients new and old.
PPC review
PPC advertising is a digital tool that helps position your business and services in front of the right people for your services. Paid ads expand your online real estate and can attract targeted, quality leads. As the name implies, you only pay when users click on your ad. This means you can set your budget ahead of time, and prices are determined through a bidding process. PPC ads are built with your target audience demographics and relevant search keywords in mind, ensuring your dollars are well spent. Google Ads and Facebook/Instagram Ads are two of the most popular and effective forms of PPC advertising. While they operate similarly, they run on separate platforms, which helps expand your reach to patients and prospects across search results and social media.
Improve your social media offerings
Social media has dominated the conversation the last 6 years within the world of marketing and continues to expand its reach and influence in the lives of billions across the globe. Rich and varied content, media and engaging social media plans are vital to win over both hearts and minds and to bring clients into your brand and on your brand experience.
Next Steps
Whether you’re looking to implement a few new campaigns or overhaul your marketing strategy, the new year is a wonderful time for setting new goals and defining next steps. A marketing plan can help you flesh out your checklist and lay the groundwork for a new strategy. Our luxury digital marketing agency are here to help you grow your business, contact our team via hello@theluxurymarketingagency.com to discuss your needs,
